Friday Mornings | 8 am - 1 pm

May 28 - September 3, 2027

Edgewater Park | Williams Bay, WI

Every Friday brings something new to the market!

From live music and featured community activities, Young Entrepreneur spotlights, and family-friendly fun — there’s always something happening at the lakefront.

Check back often for weekly updates throughout the season.

What’s Happening at the Market

Meet Market Max

Keep your eyes open during the market… you never know where Market Max might be hiding!

Kids are invited to search for Market Max throughout the market each week. Once they find him, they can stop by the Information Booth to answer a few fun questions for a special prize.

It’s one more way the market creates fun, interactive experiences for families and keeps kids engaged all morning long.

Check Back Weekly

Market Max may pop up in a different location each Friday — so be sure to come back and join the fun!