Friday Mornings | 8 am - 1 pm

May 22 - September 4, 2026

Edgewater Park | Williams Bay, WI

Every Friday brings something new to the market!

From live music and featured community activities, Young Entrepreneur spotlights, and family-friendly fun — there’s always something happening at the lakefront.

Check back often for weekly updates throughout the season.

What’s Happening at the Market

Meet Market Max

Keep your eyes open during the market… you never know where Market Max might be hiding!

Kids are invited to search for Market Max throughout the market each week. Once they find him, they can stop by the Information Booth to answer a few fun questions for a special prize.

It’s one more way the market creates fun, interactive experiences for families and keeps kids engaged all morning long.

Check Back Weekly

Market Max may pop up in a different location each Friday — so be sure to come back and join the fun!

August 21

Live Music: Rachel & Steve

Market Activity: Petting Zoo Fun!
Stop by and say hello to some furry farm friends at the petting zoo! A fun favorite for all ages!

August 28

Entertainment: DJ JD

Market Activity: Dog Days at the Market
Bring your furry friends and stop by the Information Booth for a free stuffed toy while supplies last! Enjoy a fun, dog-friendly morning at the lakefront.

Kid Activity: Storytime with Lakeside Books
Head over to the Lakeside Books booth at 10 am for a special storytime followed by a fun craft activity for kids. It’s the perfect stop for little market visitors to enjoy creativity, imagination, and hands-on fun during their morning at the market!