Friday Mornings | 8 am - 1 pm
May 22 - September 4, 2026
Edgewater Park | Williams Bay, WI
Every Friday brings something new to the market!
From live music and featured community activities, Young Entrepreneur spotlights, and family-friendly fun — there’s always something happening at the lakefront.
Check back often for weekly updates throughout the season.
What’s Happening at the Market
Meet Market Max
Keep your eyes open during the market… you never know where Market Max might be hiding!
Kids are invited to search for Market Max throughout the market each week. Once they find him, they can stop by the Information Booth to answer a few fun questions for a special prize.
It’s one more way the market creates fun, interactive experiences for families and keeps kids engaged all morning long.
Check Back Weekly
Market Max may pop up in a different location each Friday — so be sure to come back and join the fun!
July 10
Market Activity: Dog Days at the Market
Bring your furry friends and stop by the Information Booth for a free toothbrush and waste bag holder for your four-legged friend while supplies last! Enjoy a fun, dog-friendly morning at the lakefront.
Live Music: JnR Experience
Kid Activity: Storytime with Lakeside Books
Head over to the Lakeside Books booth at 10 am for a special storytime followed by a fun craft activity for kids. It’s the perfect stop for little market visitors to enjoy creativity, imagination, and hands-on fun during their morning at the market!
Young Entrepreneur Spotlight: Meadow Moody
July 17
Live Music: Suzy Schwartz
Market Activity: Collect & Create: Treasures for Your Journal
Stroll the market and discover beautiful ephemera, vintage finds, stickers, labels, dried botanicals, and more! Gather special treasures to inspire your journal pages and creativity. Perfect for junk journal lovers, scrapbookers, memory keepers, and creative spirits of all ages.
Kid Activity: Pop-Up Flower Booth for the Kids
Kids can stop by the pop-up flower booth to color, create, and design their very own paper flower to take home!
July 24
Young Entrepreneur Spotlight: Lydia Gebbink - Lydi Pops
Kid Activity: Author Holly Adkins – When Will Meets Phil
Join author Holly Adkins at 10 am for a special storytime reading of When Will Meets Phil, followed by fun activities for kids inspired by the book.
July 31
Entertainment: DJ JD
Market Activity: Water Slide Fun
Cool off and enjoy some summer fun with the water slide at the market! Be sure to bring a towel and get ready for some sunny market fun!
Young Entrepreneur Spotlight: Skylar Mrkvicka
August 7
No Market today! Enjoy the Corn & Brat Festival hosted by the Williams Bay Lions Club. The Williams Bay Farmers Market will return next Friday!
August 14
August 21
Live Music: Rachel & Steve
Market Activity: Petting Zoo Fun!
Stop by and say hello to some furry farm friends at the petting zoo! A fun favorite for all ages!
August 28
Entertainment: DJ JD
Market Activity: Dog Days at the Market
Bring your furry friends and stop by the Information Booth for a free stuffed toy while supplies last! Enjoy a fun, dog-friendly morning at the lakefront.
Kid Activity: Storytime with Lakeside Books
Head over to the Lakeside Books booth at 10 am for a special storytime followed by a fun craft activity for kids. It’s the perfect stop for little market visitors to enjoy creativity, imagination, and hands-on fun during their morning at the market!
September 4
Live Music: Suzy Schwartz
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